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Research papers

From spinning a yarn to weaving a rich tapestry

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas; cinema and cricket. For researchers to grow and clients to thrive in the current...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Crystal Nathan, Tamal Roy
Company: Nielsen
November 19, 2009
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Citation

Nathan and Roy (2009a, November 19). From spinning a yarn to weaving a rich tapestry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-spinning-a-yarn-to-weaving-a-rich-tapestry